What’s really happening with mid-market senior living?

The Douglas Company has done a lot of work on developing Mid-market senior living prototypes that are cost-effective, functional and durable.  Though we have expertise in senior living construction, we are not experts in the operations of these communities.   So while we can attack the cost of the physical plan, which is really is only 10% of revenue, it's a small part of the solution.

At the NIC Conference, people talking about how to serve the mid-market, but only one had a prototype.  It was intriguing and thoughtful and we are studying it further, but there was limited other focus on this market from what I saw.  NIC had a session specifically devoted to this, and there were a number of statistics I wouldn’t normally consider impacting current and future demand for this product, such as the changing demographics related to marital status, location relative to children, changing health-related factors, and...

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The Forgotten Middle

A lot of solid data has come out in recent months from NIC regarding the senior middle-income population that will not be able to afford private-pay senior housing and care options, nor will they qualify for Medicaid.  It is concerning because that is such a large percentage of the country’s population.  Per the NIC report, the number of middle-income seniors will nearly double to 14.4 million by 2029.  It is predicted that over half of them will not have the financial resources for senior housing and healthcare as it is priced today.

There was a great session at the NIC conference in Chicago recently discussing this topic.  It is a private sector issue to tackle in regards to developing more affordable housing communities.  It is a public sector issue to tackle by developing tax incentives targeted to the middle market and possibly expanding Medicare coverage as well as subsidy programs to...

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