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Development is risky.  There is market risk, pricing risk, weather risk, governmental risk factors and perhaps most importantly, development partner risks from team members.  Probably the first two decisions to be made by a developer are a selection of site and selecting who your service partners will be-architect with engineers and general contractor. The starting point of reducing risks in selecting sites is, of course, understanding if there is a market.  But there are other factors in site selection that impact marketability, including site configuration, visibility from the street, and type of street the site is on.  Another factor in site selection has to do with the physical attributes.  Is it zoned correctly and if so what is the approval process, what are the soils like, are utilities available and affordable, are there wetlands, what is the topography and other factors that will determine how risky and expensive it will be...